The Opportunity Segment: your most valuable audience

The most expensive customers are the ones you're not converting (yet).

If you work in e-commerce, you’ve probably noticed things are getting… tricky.

Between rising advertising costs, shrinking margins, and conversion rates that seem to be ghosting you altogether, it’s starting to feel like someone moved the goalposts - then set them on fire.

With 30.7 million e-commerce companies battling for attention (up from 24 million in 2022), it's a tough place to be right now.

The Challenge: A perfect storm for e-commerce

Let’s be honest - it’s not 2015 anymore.

Back then, you could drop a few pounds on paid social, sit back, and watch the conversions roll in.

But now? You’re paying more than ever just to get a visitor to your site. And when they finally arrive, they’re often browsing, bouncing, and vanishing faster than you can say “free shipping.”

There are some big challenges for e-commerce leaders today:

• Advertising costs are skyrocketing. CPCs rose by approximately 10% in 2024 alone.
• Online retail traffic fell by 5% last year.
• Conversion rates dropped 6.2% between Q4 2023 and Q4 2024, according to Contentsquare’s 2025 Digital Benchmarks Report.

Blame it on increasing competition, higher customer acquisition costs, or the sheer number of tabs people have open while shopping. But the result is the same: you’re working harder, paying more, and converting less.

Meet your Opportunity Segment

Here’s the good news: buried inside all that chaos is a golden opportunity.

There is a new specific segment of users called the Opportunity Segment. These are high-intent visitors - people actively shopping, comparing, maybe even hovering over “Add to Cart.” They’re ready to buy, wallet open, credit card out… and yet somehow they just bounce.

Based on our data across e-commerce brands, this group typically makes up 7–12% of your site traffic. They’re loaded with revenue potential - and expensive to lose.

It’s estimated that the yearly cost of abandoned carts is estimated at $4 trillion, with $260 billion being recoverable from the opportunity segment annually.

They’ve already cost you money to acquire, they’ve shown intent, and they’re this close to converting.

So… why are they leaving?

The Opportunity Segment isn’t made up of tire-kickers. These are would-be customers who became hesitant somewhere along the way.

Maybe they got distracted. Maybe they hit an unexpected delivery fee. Maybe they talked themselves out of buying. Maybe their dog barked, their coffee spilled, and they promised themselves they'd come back later (but didn’t).

In short, they want to buy, but something got in the way. Common culprits include:

• Frustration with site usability
• Lack of trust or clarity at checkout
• Price sensitivity or payment hesitancy
• Or they just needed a small nudge - a reminder, reassurance, or personalised offer.

Real-time behaviour to the rescue

Here’s where things get interesting. Real-time behaviour prediction is changing the game.

By analysing user actions as they happen (we’re talking milliseconds, not minutes, not hours, and certainly not days or weeks as with some outdated static data practices), Quin AI can identify who’s in the Opportunity Segment, and accurately predict why they’re at risk of abandoning, and most importantly - quickly do something about it.

Think of it like having a digital sales assistant for every single user, spotting the signs of hesitation and stepping in with just the right message, incentive, or reassurance - right then and there.

Not later. Not in an email tomorrow. At that very moment.

Yes, even for anonymous visitors

What’s even better? This works even when users haven’t logged in or made a purchase before.

Because it’s all based on clickstream data - the trail of micro-signals people leave behind as they navigate your site - you can unlock deep, real-time insights without knowing their name, email, or shoe size.

Anonymous? No problem. Intent leaves clues, and we know how to read them.

The Bonus: Enriching your CDP and CRM with live intelligence

Here’s a little gem most people overlook: when you're tracking and predicting real-time behaviour, you're not just influencing what happens in the moment -  you're also gathering incredibly rich data you can use later.

Quin AI doesn’t just spot intent and price sensitivity as it happens -  it can feed that insight directly into your CDP or CRM, giving you a constantly updated picture of every visitor’s:

• Category and product interests
• Price affinity and discount sensitivity
• Level of purchase intent

Whether they’re a first-time anonymous visitor or a known returning customer, you’ll now have the kind of behavioural insight that makes segmentation smarter, campaigns sharper, and customer journeys smoother.

It’s like upgrading your entire marketing stack with live intelligence -  without lifting a finger.

Privacy-first. Future-proof.

We get it - privacy is a big deal. Thankfully, everything Quin AI does is built with privacy in mind.

Our models don’t rely on cookies, personally identifiable information, or creepy tracking. Just good, clean, clickstream data. That makes it privacy-first, GDPR-compliant, and ready for a cookieless future.

Why Quin AI leads the pack

Quin AI isn’t just another plug-in with big promises. Our technology is powered by deep learning, advanced data science, and built in collaboration with University College London’s data science experts.

That means it doesn’t just recognise basic patterns - it understands nuance, predicts likely outcomes, and takes intelligent action.

Best of all? It’s delivered in a light-touch, no-code solution that connects in minutes and starts delivering performance uplift in just 30 days. No headaches. No heavy lifting.

Don’t just take our word for it! Here’s what Koçtaş, part of the Kingfisher Group, had to say:
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”With Quin AI, we can scale our marketplace intelligently, optimizing engagement and conversions without overhauling our tech stack. It’s the agility we needed to grow”

In short…

You’re losing up to 12% of your most valuable traffic. This is the Opportunity Segment.
They’re ready to buy - but they’re leaving.

Quin AI identifies them in real time, figures out what’s holding them back, and nudges them across the finish line.

The result? Higher conversions, better ROI, and fewer wasted ad pounds.

And…see results in under 30 days. Quin AI connects in 1-2 days and then gets to work.

Let’s turn missed opportunities into measurable results.