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June 26, 2023

The truth of eCommerce customers: To be human is to be rare

To be human is to be rare.
Daniel Rawles

Growth and Innovation

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Image: Humans behaviour is difficult to predict. We don’t always conform or do what is expected!

There are eight billion of us, but no two are the same. We are unique both in our genetic coding, and also in the experiences and influences that shape us.

You, me, him, her, they, them, we are each a rarity. Completely unlike any other. That’s the hard bit for e-commerce companies. Because every visitor to your online store is there with a different purpose, agenda, reason, or task.

And they bring with them different personality types, traits, biases, likes and dislikes. Of course, there are similarities, patterns, or groupings of activity. And things we can do the create sets and subsets of ‘types’ of people. But it’s always what you don’t know that is the

It is that rare truth about an individual that makes the difference between a sale and an abandoned cart.

We have a way to find and exploit those rarities. A way to know a customer’s individuality and their intent, and present them with what they really want, the thing that makes them buy!

We call it an Audience Engine, and it is the most advanced AI system to be built exclusively for e-commerce businesses.

In simple terms, our Audience Engine uses some very sophisticated AI to understand the more general nature of your customer, and then interrogate on a deeper level to identify those behavioural rarities that represent the opportunity to deliver the optimal incentives to encourage conversion.

All of this happens in a fraction of a second, so we can deliver what we call ‘persuasion triggers’ before the customer even has time to leave your store or abandon a cart.

It sounds technically complex, and it is, but it’s also something we can show our customers in real-time, through a simple, plug-and-play trial. They can watch, live, as our system changes abandoners into buyers, and drop-off’s into hang-on’s.

Imagine being able to increase your sales by up to 30%? Well, for e-commerce businesses, that’s no longer something that is rare.

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