"We saw instant results, QUIN rapidly changed the way we observe and engage customers.“
EBRU DARIP, CMO, KOCTAS
The largest home improvement and DIY retailer in the country
Koctas, Kingfisher’s joint venture in Turkey, is the number one retailer in its sector. From major appliances to construction goods, Koctas offers nearly one hundred thousand products in eleven main categories with a price range between TRY 5K and TRY50K Koctas opened its first online store in 2005 and currently has over 5 million monthly visitors.
Plenty of traffic, but not enough customer understanding or engagement
Koctas had been putting a lot of effort to keep sales soaring and stabilise the conversion rate. They knew it needed a sophisticated technology solution to realise the potential of the website traffic.
The first step would be to prevent journey abandonment, but they had been failing to differentiate between sessions where there was a tendency to buy and those where there was a tendency to abandon their journey.
They were unable to predict new visitor behavior, and intentions, as well as were unable to find and engage with more diverse target audiences to hit different KPIs. Koctas was struggling to find a solution that could identify the target audience in real-time and privacy safe whilst managing the data flows in the cloud. The solution needed to be implemented in a very short period and require limited time and resources from their side.
The real-time, human learning capability of the QUIN Audience Engine
Koctas applied the QUIN Audience Engine to use customer first-party data in real-time to boost revenue and engagement. QUIN looks deep into the real-time behaviour of customers to understand and influence outcomes. That means increased conversion, reduced drop-off, and more profit and engagement.
It also means constantly learning about diverse customer behaviors (price hesitant, payment hesitant, window shoppers, click&collect, etc.), delivering insights, and triggering actions.
Deeper insights, better conversion, measurable growth.
Thanks to QUIN Audience Engine, Koctas achieved the results it wanted. Koctas is now looking to grow more with QUIN while learning different behaviors.