Kingfisher achieves 9.6X ROI with Quin AI

Leading European retail group Kingfisher, known for its trusted home improvement brands like Koçtaş in Turkey, has been setting new standards in quality and convenience across both its physical and digital platforms.

To enhance its digital presence, Koçtaş partnered with Quin AI to target multiple weak spots in its performance. By leveraging Quin AI’s advanced predictive technology, Koçtaş seamlessly introduced individual-level personalization, creating more relevant and engaging shopping experiences.

The results were impressive: higher conversion rates and improved customer satisfaction, strengthening Koçtaş’s role in Kingfisher's digital growth strategy.

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Kingfisher's results

• 9.6X ROI
• 21% increase in incremental revenue
• 5.61X increase in average basket size
• 4.87X increase in conversion rate (targeting just 5% of Koçtaş's app users)

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Why Koçtaş started working with Quin AI

Koçtaş wanted to boost sales and keep conversion rates steady, but they hit some roadblocks that called for smarter tech solutions.

Challenge #1: Mastering personalization at scale

Here's what they were up against:

• Getting to know their new visitors: Koçtaş had plenty of data on returning customers, but understanding new users was a different challenge. Without clear insights into these visitors, it was nearly impossible to identify who was ready to buy and who might abandon their website or app journey. This gap made offering personalized incentives difficult.
• Discount overload: Blanket discounts weren't cutting it anymore. Koçtaş needed a better way to offer tailored incentives to deter users from abandoning their shopping journey.
• Data management: Koçtaş needed a fast and privacy-friendly way to manage data online.

How Quin AI helped

Koçtaş improved its ability to understand customers by adopting a system that eliminated the need for cookie-based tracking. By collecting first-party data from user interactions on its website and app, they gained valuable insights into shopping habits and intentions - all while maintaining strict privacy standards.

This system allowed Koçtaş to pinpoint and predict key shopper behaviors in real-time. For instance, they could identify customers likely to abandon their shopping journey and, in contrast, those ready to complete a purchase.

Leveraging Quin AI’s predictive AI, Koçtaş swiftly acted on these insights, delivering personalized incentives that perfectly aligned with the needs of different shoppers, creating a seamless and engaging shopping experience.

The impact was outstanding. Quin AI’s solution seamlessly integrated into Koçtaş’s operations, driving sustainable growth without adding extra work for their team. By leveraging these capabilities, Koçtaş strategically shifted its focus to concentrate on just 5% of website traffic. This targeted approach proved highly effective, allowing them to maintain a steady revenue share while maximizing the impact of their resources.

The results speak volumes: a remarkable 185% increase in conversion rate, fewer abandoned carts, and more consistent sales.

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Challenge #2: Nighttime conversion drops

Koçtaş noticed a puzzling pattern: conversions dropped significantly at night, particularly during certain hours. Even though performance was strong during peak times, these unexpected declines dragged down their daily average.

How Quin AI helped

To address quieter periods, Quin AI helped Koçtaş identify exactly when customer interest was fading. The system tracked customer behavior in real-time and responded with well-timed actions to keep shoppers engaged.

This smart approach reduced the need for blanket discounts, helping Koçtaş protect its profit margins while keeping sales steady. As a result, they could stabilize conversions for each session without incurring additional costs.

The result: A 146% surge in conversion rate during previously low-performing hours, turning what were once slow periods into opportunities for growth and customer engagement.

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Challenge #3: Helping customers navigate a growing marketplace

When Koçtaş expanded into a marketplace, they quickly realized they needed to help customers find relevant products within their ever-growing catalog. This was essential to reducing cart abandonment and enhancing the overall shopping experience.

How Quin AI helped

Koçtaş upgraded its existing product recommendation system with advanced AI. This technology could predict customer preferences by analyzing their behavior in real-time, empowering them to offer personalized product suggestions exactly when shoppers needed them most.

However, this exceeded the benefits of nuanced product recommendations - it elevated the entire shopping experience. By simplifying product discovery, customers no longer had to scroll through endless options, making shopping more enjoyable.

The results were remarkable: a 170% increase in conversion rates, showcasing the power of personalized recommendations to engage customers and drive sales.

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Challenge #4: Extending real-time personalization to the app

After achieving great results on the web, Koçtaş set its sights on bringing the power of the Quin AI to their app.

Their goal was clear: reduce app abandonment and keep users engaged. However, they couldn't easily distinguish between users ready to make a purchase and those likely to leave.

To replicate the success they had seen on their website, they needed a more tailored approach - one that could deliver personalized experiences and engage users at the right moments.

How Quin AI helped

In less than ten days, Koçtaş integrated Quin AI's cookieless, privacy-safe system into their app. This gave them real-time insights into users’ behaviors and preferences, making it easy to deliver personalized recommendations and custom content at the perfect moment to keep users engaged.

The results were impressive: a 387% increase in conversion rates, fueled by smarter, more personalized interactions that kept users coming back for more.