.png)
“QUIN Audience Engine enables us to generate additional 30% high quality leads as 50% of the leads turned into paying customers. We are very happy to have QUIN as it makes our digital transition from bricks and mortar to e-commerce easier and profitable”
Ali Sungurlu I CEO I Zuhal Muzik
1.35X
CONV. RATE
+35%
INSURANCE SALE
Share With Others
The Client
The number one music music instrument company in Turkey.
Zuhal Music is the number one music instrument company in Turkey; distributing 62 leading musical instruments brands like Fender, Roland, Marshall, Kawai, Steinway & sons, Pearl, etc. Zuhal has a focus on experience driven sales through its 4 concept stores on top of its online sales.
The Problem
Zuhal was putting a lot of effort into turning their traffic into quality leads and paying customers because of their high average basket sizes. They were unable to accelerate sales of certain products and deliver their limited discount opportunities to the right audience, and increase offer acceptance. They were struggling to differentiate abandoners from buyers which causes difficulties in engaging with more effective target audiences.
The Solution
Use real-time insights and offer personalisation to improve offer acceptance and boost sales in low CR products.
Zuhal plugged QUIN Audience Engine in and started to identify efficient audiences to target instead of giving every visitor a benefit. QUIN understands the intentions of visitors in real time and can personalise offers accordingly. All of the insights learned by QUIN’s human learning data analysis provided maximum return with minimum benefit given by Zuhal.
1.35X
CONV. RATE
+35%
INSURANCE SALE
The Benefits
Deeper insights, better conversion, measurable growth.
The Benefits
Deeper insights, better conversion, measurable growth.
Hassle Free
We plugged Quin AI audience engine by processing 1K plus concurrent sessions in milliseconds and 50K products to learn about real customers
We look at the human data, beyond the machine data.
Personalised Responses
We identified journey abandoners with 85% accuracy from 15% of traffic
Allowing us to define personalised responses related to activity
Boost Sales
We generated up to 30% incremental revenue in only 15 days.
Increasing ROI through greater marketing budget efficiency
Drive Insights
We started to optimise and delivered all personalised campaigns and offers in the website.
Based on insights from our Human-Learning data analysis
Accelerate Growth
Additional 50M Revenue! Started endless loop of growth
Their business now has an audience engine driving more commercial success.
To Read the whole case study;
